INFLUÊNCIA DAS CORES E PADRÕES VISUAIS NA PERCEPÇÃO EMOCIONAL E ESTÉTICA DA FLORESTA URBANA
DOI:
https://doi.org/10.61389/geofronter.v11.9255Keywords:
Percepção Ambiental., Cores, Arborização urbana, SBE, Estética da PaisagemAbstract
The colors of trees play a fundamental role in aesthetic evaluation and evoke emotional effects, influencing interest in environmental conservation. This study analyzed how different color tones and distribution patterns in tree canopies affect scenic beauty and emotions in the population. Using the Photopea program, versions of a tree were created in seven colors (green, red, blue, yellow, pink, purple, and white) and four color distribution patterns. A Google Forms questionnaire collected color preferences, aesthetic evaluations, and emotional associations. Results indicated that purple, yellow, and green were the preferred colors, with purple associated with the highest aesthetic value (SBE = 0.70). Full and blended color distributions were the most appreciated, reflecting a preference for visual harmony. Yellow evoked joy, green was associated with love and tranquility, while purple generated admiration. White was the least preferred color, associated with sadness and apprehension, while red elicited discomfort and curiosity. Positive emotions, such as joy and tranquility, were related to colors with higher SBE (purple, yellow, and green), while negative emotions, such as sadness and discomfort, were linked to colors with lower SBE (white and red). The study highlights that the distribution of colors in tree canopies has a greater impact on aesthetics than isolated tones, demonstrating the relationship between aesthetic perception and emotions.
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