THE INDUSTRY OF MOBILE PHONE DEVICES IN THE 2000s: ANALYSIS OF APPLE, NOKIA AND SAMSUNG INNOVATIVE PERFORMANCE BASED ON THE GAME THEORY

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Authors

  • Angelo Rondina Neto UEM
  • Mateus Boldrine Abrita Universidade Estadual de Mato Grosso do Sul (UEMS)
  • José Luiz Parré UEM

Abstract

The mobile phone devices industry, whose structure is an oligopolistic technological frontier, suffered a structural change in the 2000s, with firms once leaders giving way to emerging ones. This study’s hypothesis is that this chance happened due to different innovation strategies adopted by the firms. The objective is to analyze innovation strategies’ influence on business performance of the industry’s firms in general, with Apple, Nokia and Samsung cases in particular – considered representative firms of the industry for the period. The methodology used was the game theory, comparatively analyzing two games with Nash-Bayesian equilibrium. The results show that, in the face of an aggressive strategy of innovation by products of the first firm (Apple), there is a worse outcome for the company that competes by innovations by product (Nokia) than by markets (Samsung). It is concluded that companies should pay attention to their innovative strategies to remain operative in dynamic markets.

Author Biographies

Angelo Rondina Neto, UEM

Possui graduação em Ciências Econômicas pela Universidade Estadual de Londrina (2010) e mestrado em Economia pela Universidade Estadual de Maringá (2013). Atualmente é professor colaborador do Departamento de Economia da Universidade Estadual de Londrina e doutorando pelo Programa de Ciências Econômicas da Universidade Estadual de Maringá. Tem experiência na área de Economia, com ênfase nas sub-áreas da Macroeconomia, Economia Regional e Economia Industrial, atuando principalmente nos seguintes temas: Política Monetária; Canal do Crédito; Inflação; Desenvolvimento Regional; Sistemas Inovativos e Produtivos Locais e Arranjos Produtivos Locais; e Sistemas de Inovação Brasileiro de Biotecnologia e Nanotecnologia.

 

José Luiz Parré, UEM

Bolsista de Produtividade em Pesquisa 2 | Orientador de Doutorado
Doutorado em Ciências (Economia Aplicada) pela Universidade de São Paulo, Brasil(2000)
Professor Titular da Universidade Estadual de Maringá , Brasil

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Published

2017-09-22

How to Cite

Neto, A. R., Boldrine Abrita, M., & Parré, J. L. (2017). THE INDUSTRY OF MOBILE PHONE DEVICES IN THE 2000s: ANALYSIS OF APPLE, NOKIA AND SAMSUNG INNOVATIVE PERFORMANCE BASED ON THE GAME THEORY. GEOFRONTER, 1(3). Retrieved from https://periodicosonline.uems.br/index.php/GEOF/article/view/1644

Issue

Vol. 1 No. 3 (2017)

Section

Artigos

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