INFLUÊNCIA DAS CORES E PADRÕES VISUAIS NA PERCEPÇÃO EMOCIONAL E ESTÉTICA DA FLORESTA URBANA
DOI:
https://doi.org/10.61389/geofronter.v11.9255Palabras clave:
Percepção Ambiental., Cores, Arborização urbana, SBE, Estética da PaisagemResumen
Los colores de los árboles desempeñan un papel fundamental en la evaluación estética y generan efectos emocionales, influyendo en el interés por la conservación ambiental. Este estudio analizó cómo diferentes tonalidades y patrones de distribución de color en las copas de los árboles afectan la belleza escénica y las emociones de la población. Utilizando el programa Photopea, se crearon versiones de un árbol en siete colores (verde, rojo, azul, amarillo, rosa, morado y blanco) y cuatro patrones de distribución de color. Un cuestionario a través de Google Forms recopiló preferencias de color, evaluaciones estéticas y asociaciones emocionales. Los resultados indicaron que el morado, el amarillo y el verde fueron los colores preferidos, siendo el morado asociado con el mayor valor estético (SBE = 0,70). Las distribuciones de color completas y mezcladas fueron las más apreciadas, reflejando una preferencia por la armonía visual. El amarillo evocó alegría, el verde se asoció con amor y tranquilidad, mientras que el morado generó admiración. El blanco fue el color menos preferido, asociado con tristeza y aprensión, mientras que el rojo provocó incomodidad y curiosidad. Las emociones positivas, como la alegría y la tranquilidad, se relacionaron con colores con mayor SBE (morado, amarillo y verde), mientras que las emociones negativas, como tristeza e incomodidad, se vincularon a colores con menor SBE (blanco y rojo). El estudio destaca que la distribución de colores en las copas tiene un impacto mayor en la estética que los tonos aislados, demostrando la relación entre percepción estética y emociones.
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