CHARACTERISTICS AND DYNAMICS OF E-COMMERCE IN BRAZIL

MAIN AGENTS, ECONOMIC RESUMPTION AND THE CONTROVERSY OF IMPORTED TAXES

Abstract

The growth of e-commerce in Brazil during and after the Covid-19 pandemic, restructured the format of production chains and sales and distribution networks. Based on statistical reports produced by agencies specializing in e-commerce, such as Webshoppers (EBIT) and Conversion, and with empirical field research in some cities in the interior of São Paulo specialized in the production of footwear and leather items, we aim to answer which are currently the main online sales platforms in Brazil, as well as their main market niches. We also answer in this study how e-commerce has enabled the resumption of production in areas specialized in the production of non-durable goods, specifically for small and medium-sized industries, which have had idle capacity since the industrial dismantling promoted by neoliberal policies in the 1990s. Another important discussion that covers our study is the controversy surrounding the taxation of purchases of imported goods via e-commerce with values ​​below US$50.00, in which we identify the main arguments favorable and unfavorable to the measure.